For You Research

What shapes your For You feed?

Ever wondered why certain videos show up on your For You Page? So have we. The For You Research Project studies how TikTok, Instagram Reels and YouTube Shorts decide what millions of people see every day. People share their real feeds with us, and researchers turn them into insight about how recommendation algorithms shape what we watch and who gets seen.

What would you like to do?

Participate

Share your data with us and explore your own TikTok personality

Take part →
Research

Use the For You Data Hub to examine short-video culture at scale and in-depth

Explore the Hub →
Collaborate

Learn about and collaborate with the For You Research Project

Meet the project →